Digital Developments in Hospitality

During the conference and during the 2nd part of the year, we talk about different tools for being visible on the net, in order to be known and have more clients booking our room? And that what I gain from the think tank of the “Digital Developments in Hosptality” of April 23rd and the courses.

Purpose of the Conference:
• The new luxury
• Reviews and revenue
• LBS Location based services and Augmented reality
• Mobile outlook


The difficult luxury concept

It could be defined like that: Is the time for reflection, visualize the intellectual value of object, of art nature, culture, environment and people.
Luxury in new thechnologies? I’ts a concept very hard to define to touch the new rich generation.

Deserve having more clients, invest in tech exclusivity: having a website with high technology will assure a competitive advantage toward the competition.

But we have also to think about what the customer think in 2010 for luxury hotel !
The customer seeks: control, ease, individualism, exceptional “craftsmanship”, visual exeptionalism, they want to access anywhere, at anytime, any device, and the website should be also meaningfulness
Managing our website as a “piece of art” we will have more visitor than the Joconde !

New technologies for hotelier?

Do they know what is it? No not yet, the industry has a technological obsolescence!

Social media, new generation website, Seach Engine Optimization, digital services, and reviews websites.

Hoteliers have to think a lot about that and beginning surfing on the wave of digital Application.

I really appreciate the passage on the digital application and service, the LBS and augmented reality.

It’s a wonderful tool, hoteliers can be creative, create excitement for our project and product, make it known and visible.

They could create some application that can show to the prospect some inside part of the hotel, including choosing their room with the real view or choosing their meal in advance with the 3d restaurant or buying some of the hotel item with an augmented reality tool.

I think that the future is here, with the digital app and augmented reality

“Normal Marketing” is no longer the same.
I call it new the Digiappling !


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New Digital Applications Services

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New Digital Applications Services

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The Venetian Las Vegas

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The Venetian Las Vegas

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Nh Hoteles

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ping

my ping to the blog

Fairmont Hotels and resorts will open a new hotel in Pittsburgh. It will be the 1st top luxurius hotel in the city.
All coincide with the new downtown moderne image, and also with the new state of the art NHL Arena the Console Energy arena of the Pittsburg Pengins.

Open Skies 2

First what is OpenSkies ?
OpenSkies refers to a bilateral (and sometimes multilateral) Air Transport Agreement which:
liberalizes the rules for international aviation markets and minimizes government intervention.

For example you have yet Air France which is flying from London LHR to New York JFK and British Airways do the same in Paris CDG to New York JFK, Cies have the right to propose any flight even not from their country to another. This is what we can call now OpenSkies 1.

OpenSkies 2: the goals are to expand the market from both side of the Atlantic ocean US and Europe. In favor of the customer, more cies more choices, the prices will drop down. Favorise the Cies expansion, in order to create route like this: Air France doing Las vegas LAV – Atlanta ATL.

When a Miami New York by easy jet ???

Article here